Coming soon

1,000 apps.
One Buddy.

One app to rule them all. A personal assistant who actually knows you, and organizes, manages and tailors everything around your style.

Sound familiar?

"Wait, I'm still paying for that?"

"That perk expired last week?"

"I told myself I'd remember."

"Of course it went on sale the day after I bought it."

"Twelve tabs open, and I still can't decide."

"Where did all my money go this month?"

Small things. They add up to real money, lost time and a lot of mental load.

What if someone had your back?

Someone who knows what you like, remembers what you said, notices what's coming, and speaks up at the right moment, then lets you decide.

It remembers.

So you don't have to.

It notices.

Before it costs you.

It gets you.

And it gets better the longer you know each other.

That's Buddy. And that's all we'll say for now.

Be one of the first.

Early members get in first and help shape what Buddy becomes.

Two more Buddy Labs products are in the works, for life beyond the phone.

Partnerships in progress

We're in the process of partnering with service providers across finance, travel and everyday life, so Buddy works with the services you already use, safely and with your consent.

Private by design

Buddy is built to protect personal and financial data from day one. Bank and card accounts connect through Plaid, read-only.

  • You sign in to your bank inside Plaid's own window. We never see or store your bank login.
  • You choose which accounts to share, and give consent for each bank.
  • Buddy reads account and transaction information only. It can't move money or make payments.
  • You can disconnect a bank at any time in Buddy or at my.plaid.com. Access is revoked and that bank's data is deleted.

Consent first

Data is collected only after you connect an account or grant a permission, and you can withdraw it at any time.

No selling, no ads

We never sell or rent data, use it for advertising, or use it to train AI models.

Your data, your key

Your data is encrypted with its own key, and your backups are locked with a key only you hold. No one at Buddy Labs looks at your data unless you ask us to or the law requires it.

Protected

Encrypted at rest and in transit, multi-factor authentication, and role-based, least-privilege access. Security

Kept only as needed

Defined retention periods, automatic deletion, and deletion on request. Privacy Policy

Buddy gives information and suggestions only; it never moves money or changes your accounts. Plaid is a trademark of Plaid Inc. Buddy Labs is not affiliated with or endorsed by Plaid.